ZOOK Channel Branding Project
ZOOK Channel Brand
This project was a focus on TV branding and how I may tackled a brief which involves me to create something that is both trendy and different in outcome that is able to standout away from existing channel brands today. The main brief was to develop a children's TV channel brand with a name I have to decide upon aswell as to produce a variety of motion graphics and design outcomes into a small package which showcases my channel brands final outcome. In all for this project I had developed a channel that focuses mainly on content which are animated cartoons, ranging from the very old classics to the very new as of present which looks at children between the ages of 11 - 13+ year olds. I wanted to develop a channel that reflects the idea of being cool, exciting, and colourful which have been developed into as my brand values for my channel. The overall purpose of my channel is to reflect and harken back to stylised idea of animation that isn't as mainstream as it once was as well as developing a design within the graphics on screen which is too childish but slightly more mature in that I want the young audiences to start to notice and perhaps appreciate the idea of graphic design for them in a younger age.
In terms of the overall design i wanted something that looks appealing and playful as the ‘O’s’ make up a face and also the idea of being ‘Cool’ as they play around the idea of wearing shades which I have made as an interactive element within my channel brand. I could have chosen to make it vector but I’ve decided to make it round as it looks and feels more softer and welcoming.
The other reasons for the design of the logo is based on how i can adapt the overall design from different ways. For exmaple as I’ve explained from the previous slide the ‘O’s’ act as eyes meaning I can play around with that idea. Moreover, the possible design colour scheme can allow for me to design a stronger contrast with potential characters as ‘miniture stamps’, familiarising the target audience with the cartoon characters on the channel.
Early logo development and other possible alternatives that I have thought up whilst experimenting on how it may look aesthetically both on print and digitally.
