Coke side of life
As part of Coca-Cola's "Live Positively" campaign a series of mood videos was produced to educateSystem Employees about the benefits of Coke beverages, remove the barriers, promote and protect the sparkling category in communication with different external bodies and stake-holders.
Execution: Iconic episodes from the best Soviet comedies were carefully chosen and voiced over again with the best talents in the industry. The original drinks in the chosen episodes were grafically replaced with Coca-Cola or Coca-Cola bottle.
Movies used:
"Служебный роман"
"Карнавальная ночь"
"Двеннадцать стульев"
"Бриллиантовая рука"
