Brief: To design a brand identity for a new TV channel, aimed at the target audience given and working from the brand values given. The name of the channel is up to you. To visually interpret and communicate the given brand values. You are then required to create a coherent package of mainly on screen design elements that express these values and address the target audience.
Given brief: Sports channel aimed at women aged 18 – 40
Given Brand Values: Professional / Clever / Sexy
Given Brand Values: Professional / Clever / Sexy
Music: Flight Facilities- Down to Earth
Break Bumper
A portion of the Essensual Sports on-screen motion graphic master ident
On-screen menu
