All Out - mosquito repellent
This was my Final year project in my college. The Campaign projectsan indirect comparison of the product ALL OUT with the Hindu mythologicalcharacters, wherein, the good (All Out) destroys the evil (Machars). The headline " NIBHAYE APNA TASK... KARE MACHAROO KA NAASH ! " iscreatively used to support the dramatic effect of the concept. Each Frame depicts a Hindu Mythological Story where the evil is replaced my the Mosquito.