The challenge:
To create a manifesto for a company that holds their essence
To create a manifesto for a company that holds their essence
The insight:
People perceive dirt as a negative thing. OMO is a brand that sees dirt in a positive light.
People perceive dirt as a negative thing. OMO is a brand that sees dirt in a positive light.
The big idea:
The book was designed to express how dirt is a process and shows that getting dirty is a part of learning and growing from experiences. Experiences that are an essential part of life. The photographs were captured and edited to greyscale with certain elements highlighted in colour.
The book was designed to express how dirt is a process and shows that getting dirty is a part of learning and growing from experiences. Experiences that are an essential part of life. The photographs were captured and edited to greyscale with certain elements highlighted in colour.
