THE CHALLENGE
Launch Nitto Tyres on Russian market from the scratch
IDEA
Nittotuning
Nitto tires are very important element of car tuning. Nitto tires will make your car
different, sporty and showy.
EXECUTION
A campaign will have outdoor/print ads, POS materials and Instagram photo contest.
Outdoor/print ads and POS materials are the series of key visuals. In order to emphasize Nitto tires
abilities we use exaggeration effect and created images of unusual tuned vehicles that are totally
incompatible with tires — such as train, tank and moon rover. Each vehicle tells of one particular
quality. Train will promote Nitto tires that are good at high speed. Moon rover will stress durability.
Tank focuses on off-road ability.
Thanks for watching!
