Sainsbury’s Livewell is the easiest way to track your health. My goal was to create a more user friendly healthy eating app, that could provide benefits to the users without needing as much input as the currently available apps.
I achieved this by using payment data from users grocery shops to provide healthy recipes suggestions & instant beneficial advice about your shopping.
Each time a users buys their shopping with a Nectar Card what they've bought will be instantly uploaded to their phone, where they can see exactly how healthy their shop was.
The currently available health apps do not provide any health benefits to their users until they have input data about their eating habits regularly for considerable amount of time. This can seems like a lot of effort for users and could put them off using the app. Sainsbury’s Livewell can give instantly give you an overview of how healthy the food you buy is as soon as you login.
Your previous purchases on your Nectar card will create a rough overall "health grade" from the moment you sign up based off the quality of your past grocery shopping. Users can then see everything thats in their cupboards from their current shop straight from their phone and find healthy recipes for the ingredients they already have in their home to improve their health grade.
Inputting data can become tedious and time consuming when asked to do it whilst eating. Having to go out of your way to perform an extra task is not something anyone would want to do.
Sainsbury’s Livewell lets its features make it a vital part of making our meals and aims to make this task easier rather than adding and extra task on top of the one at hand. By becoming part of how we make meals, recording them is now easy and effortless.
