Our assignment was to choose a fruit or vegetable and create a branding and identity system. After choosing pears, I painstakingly researched all the health benefits pears have to offer. When I learned about their contribution to daily nutrition needs, I decided to create a brand of organic pears that focused on fiber. I called the new brand “Fiberful Pears” and created a backstory that echoes the brand’s commitment to all-natural fruit.

I extended this brand message over into the packaging, which I envisioned being printed on recycled paper. I also created a website for my new brand to promote Fiberful Pears on the global scale.
Packaging artwork
Packaging mockups