Internet Marketing Specialist
Bellacor.com
Bellacor.com
In my role at Bellacor I was in charge of managing all online advertising programs. Bellacor was a well established pure-play dot com business that was a branch of the brick and mortar Creative Lighting stores. Their largest competitor was Lamps Plus.
-Continuously grew profitability of all online marketing programs, special focus on largest revenue generator, PPC for search
-Effectively managed 20k daily budget for online marketing ad spend including PPC, affiliate, email and month over month ROAS improvements
-Interpreted and advised key managment of historical analytics data including visitor behavior, conversion funnel failure points and other data analysis through the use of web analytics software and A/B split testing of ads, creative and site versions.
-Continuously grew profitability of all online marketing programs, special focus on largest revenue generator, PPC for search
-Effectively managed 20k daily budget for online marketing ad spend including PPC, affiliate, email and month over month ROAS improvements
-Interpreted and advised key managment of historical analytics data including visitor behavior, conversion funnel failure points and other data analysis through the use of web analytics software and A/B split testing of ads, creative and site versions.
