Kafei
The Coffee from China
The Coffee from China
This project is about logo and packaging design. The name kafei was created directly by chinese phonetic of coffee, which mean everything about this project is related by chinese culture.
The logo was constituted with the first letter K and a red rhombus to represent the chinese knot which is the inspiration of idea.
With the design of Packaging, the idea of chinese knot is more figurative because the use of straight line above and below the logo. The project contains three different flavors of coffee, which are Déca (decaffeinated), Robusta, and Arabica. These three flavors were separated by using of the three different chinese patterns which help identify products, also make the design more oriental.
