Mercedes-Benz required a national campaign to announce to government and private OH&S and fleet managers that its Vito model was the first van to receive a five star ANCAP safety rating. We developed and delivered a creative direct mail concept that included branded exterior packaging, a personalised letter, “Lifesaver” brochure on the Vito, and a rebadged packet of Lifesavers lollies.
Delivered on time and budget, the campaign was declared a success by the client and generated many leads for the Mercedes-Benz Van sales team.
The Brief
To work collaboratively with Mercedes-BenzSales Management on an important announcement: that Mercedes-Benz Vito was the first van to receive a five star safety rating by ANCAP. The national campaign concept was to target OH&S and fleet managers in the government and private sectors.
Project Overview
A creative direct mail concept involving idea generation, copywriting, design, production and delivery. Specifically the campaign involved a custom direct mail package that included branded exterior packaging, a personalised letter, “Lifesaver” brochure on the Vito, and a rebadged packet of Lifesavers lollies.
The Result
The campaign was delivered on time and on budget. It was declared a success by the client, generating many leads for the Mercedes-Benz Van sales team.
