UCC-Coffee Grand Café promotes the social and economic benefits of certified coffee whilst providing a feel good factor and peace of mind to the customers who buy it. The consept is to visually re-think and revitalise the brand, creating designs that will not only communicate what great coffee Grand Café is, but also the good that it does. This project is a combination of cultural and rustic to promote the coffee process, what good coffee is well as the good work behind. I’ve focused to creating personality, expressing a strong message and a good recognition. Today we take coffee as granted and don’t think about how much work it is to produce, and the people need a reminder. I give plantation workers a voice by showing hard work, sustainable, human right, cultural and natural in an honest and friendly way.
YCN Student Awards 2016, UCC-Coffee Grand Café brief.