Grand Cafe - redesign

UCC-Coffee Grand Café promotes the social and economic benefits of certified coffee whilst providing a feel good factor and peace of mind to the customers who buy it. The consept is to visually re-think and revitalise the brand, creating designs that will not only communicate what great coffee Grand Café is, but also the good that it does. This project is a combination of cultural and rustic to promote the coffee process, what good coffee is well as the good work behind. I’ve focused to creating personality, expressing a strong message and a good recognition. Today we take coffee as granted and don’t think about how much work it is to produce, and the people need a reminder. I give plantation workers a voice by showing hard work, sustainable, human right, cultural and natural in an honest and friendly way.
YCN Student Awards 2016, UCC-Coffee Grand Café brief. 


Packaging

Grand Cafe - redesign
293
3992
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Published:

Grand Cafe - redesign

Competition brief from YCN 2016. The consept is to visually re-think and revitalise the brand, creating designs that will not only communicate wh Read More
293
3992
19
Published:

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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