CONCEPT
La Toronja Mecánica (The Clockwork Grapefruit) is a group of people that gather information about upcoming events, new trends, technology, movies, music and culture in Ecuador and share it with the public. They wanted to be seen as an urban and trending brand. I took inspiration from graffiti, lettering and the shape of the grapefruit, while the color palette is intended to be bright and bold, inspired by Warhol's Marilyn Monroe.
