Objective: Gently inform users on huge updates
We launch new features with almost every update. Recently we've updated (in a big way)
a huge and heavily used section of our app, so we needed to come up with new way of presenting changes. So, our objective was to come up with a solution on how to inform and involve users
into using new features.
a huge and heavily used section of our app, so we needed to come up with new way of presenting changes. So, our objective was to come up with a solution on how to inform and involve users
into using new features.
Conditions
1. Learn by doing
After brief research we decided to apply "learn by doing" concept, so that user will manipulate
own accounts. People learn faster and understand better when put in the right context.
own accounts. People learn faster and understand better when put in the right context.
2. Reusable
On second thought we decided to create reusable approach to highlighting new or updated
features for other sections of the app and work well in different banking apps that we support. Benefits are obvious — users have the same experience in all our products while developers
can use what they’ve already done before on new updates.
features for other sections of the app and work well in different banking apps that we support. Benefits are obvious — users have the same experience in all our products while developers
can use what they’ve already done before on new updates.
3. Good for new and existing users
Our apps have a lot of existing users and they grow in numbers, so this highlighting approach
have to be done with new clients/users in mind.
