[Brand Campaign] outhink + IBM Connect 2016
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    IBM Korea outthink social campaign
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Project: outhink + IBM Connect 2016 Brand Campaign
Creative Directing, Contents writing, Social campaign execution
April~May 2016
facebook, instagram, Kakao Story
It was pretty challengeable campaign project, because Outthink keyword concept was really hard to localized theme. I was trying to match more personalized empathy with our customers. I directed creative concept and visual images... and memorized, I had hard time to execute and persuade my manager to do this campaign... anyhow, the 9 o'clock news, KBS(Korean Broadcasting System -one of the major Korea broadcasting media) introduced this creative prototype with related article. (video link URL: http://news.kbs.co.kr/news/view.do?ncd=3277133)
Introduced by 'KBS 9 TV' broad cast News Desk :
article URL: http://news.kbs.co.kr/news/view.do?ncd=3276979
KBS 9 TV broadcast url: http://news.kbs.co.kr/news/view.do?ncd=3277133