ANDA is a brand that appears in the market through the sale of accessories that make life easier for people who use public transport daily mostly or even they own car.
It tries to be a premium brand that through its products can improve and make more comfortable the trips of its consumers. In order to transmit the values of the brand our logo uses a formal aesthetic that refers to the coats of arms that were once used by bourgeois families to represent their status, but with a simplified and geometric look, carried him to the present. In this are represented two arrows that convey the idea of movement, representing our products that are targeted to a middle/high class that mostly uses public transport on a daily basis on their travels.
Likewise, our brand guideline manual tries to convey the brand values using also a very formal aesthetic, thanks to the careful use of color and other elements that convey this idea.