Lancôme - The Art of Gifting | CGI Ads & vis
Officina Poligonale was approached to create the CGI product adverstising imagery for the new Lancôme gift box packaging design for global market release.
“Guide the consumers through a refined experience, creating a meticulous gifting ritual in-store as well as when unveiling their gifts. Inspired by Lancôme’s sensuality and femininity, truly representing the brand’s DNA, Appartement 103 encapsulated this special moment into a remarkable ceremonial.
Boasting elegance, all gift pieces feature a foil silver plate, which reinforces the brand’s logo by capturing light. This emblematic focal point elevates the distinction and confidence of Lancôme’s brand while paying tribute to the historic address of the house, 29 Faubourg Saint-Honoré in Paris.
In order to increase sophistication, the timeless Lancôme’s rose is brought to life by a delicate blind embossing technique, awakening the tactile senses against the carefully chosen cottony paper. Lastly, the fuchsia notes contrast against the minimalist expression of the set, adding a special touch of joy and freshness, reminding us how Life is beautiful in Lancôme"
- says João Paulo Oliveira, Business Dev. & Marketing at APPARTEMENT 103.