Avolution - Rated A
Microsite component for 3-phase pitch idea for Phillip Morris. We invited the Indonesian creative community to show and tell their talents (in varying categories) with the incentive of making them famous.
Using multiple channels, we wanted to drive these Innovators to a microsite giving them the platform to showcase their talents. Participants are incentivised to share the word with friends as finalists would be shortlisted by way of the volume of votes they received (popularity).
Eventually we would crown a Hall of Fame winner in each category as the authority with the power of "Rated A". Along with this, we offered them the opportunity to be paid contributors in regular events.
