lightsup Children Photography Studio Rebranding
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lightsup is a children photography studio based in Shanghai, China.
They commenced their re-brand with us July 2015,
as both color and structure of the previous logotype was rather difficult to apply;
while there was no clear VI guidelines for the brand elements.
The re-brand includes the following of,
the adjustment of the logotype,
the brand color palette,
a new set of VI guidelines,
an update of brand application design,
and also Wechat content layout.
lightsup是位於上海的兒童攝影工作室，2015年7月開始品牌重塑。
因其原有的品牌標誌在結構與色彩上都不易運用，
且其他視覺元素也因為沒有明確的規範顯得十分凌亂。
此次品牌重塑包括了品牌標識的調整，品牌顏色乃至整套視覺識別系統的建立，
攝影工作室相關應用的更新，微信公眾號的規範等。
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MORE design (www.itismore.net)
creative director / yanzi
logo / bobo, Rose QR LIN
designer / Rose QR LIN
photography / Hong Zhang
children & interior photos / lightsup
