''Re-inventing the way people shop at local retailers. A new service solution consisting of a mobile app and fast pay technology to encourage people to shop local.''
Brief:
As consumers we always want more from retailers. Whether this is better service, a wider product choice, lower prices or a easier shopping experience we never seem to be totally satisfied. The grocery retail sector is ever changing to cater for changing consumer requirements but what does the future of retail look like?
Initial research has discovered there is an opportunity for a new product, service or system that will enhance the grocery retail sector to keep up with consumer demands. There should be a strong emphasis on creating a more personal or individualised experience as a way of approaching existing issues and providing the consumer with the service they desire. The final outcome should incorporate new or existing technology to enhance the experience for the consumer.
As part of this project I designed and prototyped a new mobile application and fast pay reader that enables people to browse, order, collect and pay for fresh local groceries with ease and convenience.
Aesthetic Direction for App & Branding
Concepts for Branded tote bags \\ Simple, Modern Aesthetic
