Celio Fantastic rewards was a new social app launched by Celio that provides users with points for every social interaction with Celio’s facebook page and for every purchase made at their outlets. To promote the app, we created a short motion graphic animation video to be played across all celio outlets, explaining the features of the app in 3 simple steps and providing a link to download. We ensured the playtime of the video is enough for the customer to view it while the cashier is processing their purchases.

Celio reported over 20,000+ registrations in their first month after putting the video across all their outlets in India.