Crave Coffee House is a non-profit cafe in a church that was built in the early 1900’s. The majority of customers are from the medical campus or work in the area. Crave has been around for 10 years and was ready to update its branding. For this updated version I created icons to represent craves motto: crave peace, crave coffee, crave more. For inspiration, I looked at stained glass windows, latte art, and ampersands images. From that, I made lined images that were simple yet elegant for the icons. I chose a script font and manipulated it for the logotype. After I had all my elements I handset a pattern that could be used on business cards, cups, or even for wall art.