"Keep Growing" | USF Muma College of Business

 

The Executive MBA program at the USF Muma College of Business was created for professionals interested in advancing into the level of CEO. I collaborated with our Creative Director and Marketing and Creative Services Manager in developing the "Keep Growing" concept. We wanted a tagline that was concise but motivational-- a line that would speak to those driven for both professional and personal development. This campaign was promoted through a variety of mediums including outdoor billboards and printed advertisements.

"Empower the Next Generation" | USF College of Education

 

The USF College of Education came to us in need of a campaign that would increase student recruitment in their programs. We reached out to current undergraduate students at USF interested in becoming a teacher by enforcing an inspiring message: you can make a positive difference for the future. "Empower the Next Generation" was born. I created the tagline and the look and feel for the campaign. This campaign was promoted online through digital ads on Facebook and Pandora and on campus such as banners and posters.

"Less Time Spent Worrying..." | Doctors of USF Health

 

USF Health wanted those in Tampa Bay to know that their community could rely on the Doctors of USF Health for trustworthy, quality healthcare. Our team at the University Communications & Marketing department created a couple concepts to market this message. Knowing that the audience consisted of mostly families, I created the "Less Time Spent Worrying..." concept and look. We all wish we could spend more quality time with family. By going with USF Health, we can leave the stress of their healthcare to these trusted medical professionals and have more time to share with our loved ones. This campaign was promoted through both printed and digital advertising.

"Bulls Unite" | USF Athletics

 

Working at the University Communications & Marketing department at USF gave me the opportunity to work on this awesome collegiate athletics campaign called Bulls Unite. Our team was challenged with creating a concept that would inspire the USF community to take pride in being a Bull. Our athletic performance was less than stellar. Instead of focusing on winning or being the best, our concept was rooted in current students, fans, and alumni coming together to support this university through it all. More school spirit and higher game attendance were the results wanted from this concept. While I did not develop the concept itself, I helped design the promotional materials throughout the campaign's cycle such as posters, an outdoor billboad, and digital ads (and even got to be an extra in the TV spot!). The "Bulls Unite" campaign was voted a finalist in four out of eight categories by the National Sports Forum - "Print," "Out-of-Home," "In-Stadium/In-Arena," and the "Overall Award of Excellence."