BRUT AFTERSHAVE
BRAND PREMIUMISATION
Designing alongside Unilever for this project, we had to redesgin and bring the Brut aftershave bottle and packaging into a more premium market possitioning. In terms of my objectives for this project, i aimed to maintain Brut’s masculine herratige, whilst at the same time bringing a quirkiness to the design itself. Focusing on a minimal but retro aesthetic was where i gained insight into my consumer direction.
