Volkswagen | The Human Crossing
Crossing the street in the UAE is a nightmare as drivers simply ignore pedestrians, even at zebra crossings. This behavior has made crossing the street quite dangerous, with 20% of all road accidents in the UAE involving pedestrians.

Volkswagen wanted to make the roads safer for everyone by creating a human connection between drivers and pedestrians, reminding drivers that pedestrians are people too, each with their own name and story.

Awards:

Dubai Lynx:
- 1 Bronze: Media
- 1 Bronze: Outdoor
- 2 Bronze: PR

MEPRA Awards:
- 1 Silver: Media
- 1 Bronze: Outdoor

PRCA Awards:
- Best Digital Campaign
Volkswagen | The Human Crossing
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Volkswagen | The Human Crossing

A unique zebra crossing designed to create a human connection between drivers and pedesreians, while making the streets safer for everyone.
2
143
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Published: