ЧАЙBERRY
A retail merchandising unit for an upcoming loose tea and coffee retailer
Commissioned by an upcoming Belarusian brand as a model for their retail kiosks to be used in several locations around Minsk, the work began by defining a layout which clients could navigate around, this was done by recalling the shape of a tea leaf, constructing it with clear birch plywood panels with a diagonal etching that facet along the subtle curves. The module is composed of 2 separately built parts, the first, serves as the counter where clients interact with sale assistants, pointing out to which products displayed in the ‘wall’ module the are interested, being able to sample and smell them, before finally purchasing it, the module also houses a glass shelve that serves as a display for tea and coffee wares. The second module intends to exalt the variety of products sold by the brand, by proposing a colorful wall composed by the massive jars in which the color coded tea and coffees are kept, they are organized in vertical stacks within transparent shelves which clients can easily see from any point around the kiosk, this module also contains 2 light boxes intended to be used as displays for seasonal and promotional visual merchandising campaigns.
The 'чайberry' retail enviroment and all its components
Upper view of the kiosk and its 2 parts (the kiosk is accessed by a sliding display on the right)
View of the 'counter' module towards the retail point
View of the interior
The 'Color Wall' module, along one of the light boxes for seasonal and promotional campaign rotation
View of the tea ware display
Upper view of the 'Color Wall' module
Layout of the kiosk
Isometrical Projection dispaying the parts of the counter module
Isometrical Projection dispaying the parts of the color wall module
