Client: La Vida Loca

 

Location: Pune

 

About LVL: La vida loca has been envisioned as a blog that is crowd sourced. The phrase translates to "The crazy life". In the near future the company also wants to be associated with event creation and management.

 

Brief: Create a logo that is not restricted to any medium. It should create a sense of motion and sway. La vida loca is about people pursuing their passion; sports, professional ambitions and partying alike.

 

It should resonate a sense of triumph and celebration which is uninhibited.

 

Concept: The "La", "Vi" & "Lo" have been imagined as stick figures dancing/celebrating.