Karma's a Bitch film festival
Bad-ass gangsters and rough rides in a Quentin Tarantino film festival.
Bad-ass gangsters and rough rides in a Quentin Tarantino film festival.
...
This 15-week long project is focused on developing a visual style through a wide variety of film festival pieces. It's an ‘experience’ from start to finish for the people attending the festival. Every step was well thought, every design decision tied back to a thread that I formulated as a theme for the festival. This theme set the mood of the experience.
I worked with the idea of karma's a bitch to visualize 'what goes around, comes around.' The films I chose to show in the festival are Reservoir Dogs, Pulp Fiction, Jackie Brown and Kill Bill both volumes. All these movies revolve around the lives of bad-ass gangsters and how each of them gets what they deserve in the end. It's also true in real life, which I found as a critical connection between the 'real' life and the 'Tarantino universe.'
By leveraging his powerful language style, I created unique messages to go with my bold visual style. In the end, I had a logo identity, poster, catalog, tickets, schedule, DVD set (containing 5 DVDs and 5 individual movie catalogs), Soundtrack (Vinyl record cover), advertisements, environmental graphics for the chosen venue, a business system (letterhead, envelope and business cards), a website, a custom box to hold everything in (purposed to be shipped) and an annotated process journal. I have crafted all the boxes and the other production myself, with my husband's help. This is the most amount of work I've managed to complete in a single semester.
The film festival catalog.
Annotated Process Journal documenting my creative process and progress.
