Ideal X is a brand of repurposed shipping containers. The name comes from the S.S. Ideal X, on which the containers first traveled. The unique thing about these is that they are customizable in a "plug-and-play" way, with set options for the customer to choose and combine in creating their container.
Style sheet showing what the different color X would look like using the 4 base colors provided by the client. We wanted this to be versatile, like the containers themselves, so we allowed for color options within the logo.
For this project, the main focus was on how customizable these containers are. We chose to highlight this in the billboard as a way to grab people's interest.
In addition to having a container on display at a trade show, we created an informational booth to draw in potential customers.
Print media
Polo mock up utilizing logomark
Website banner
