PERSONAL
BRANDING
BONITA RACHEL
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The logo concept is based on her design style, character and her enthusiastic, which connected one and another. She love to travel and have interaction with nature especially sea. She have her own interest by summer season. Her muse is the waves of the sea, and this is the reason behind the curvy one in the logo. The curvy line also being part of letter ‘bon’. Waves become the main element oh her logo, because she have her own philosophy of waves. waves never stop towards the shore even though a big and strong coral block it. For her waves is the symbolic of bravery, not easily give up and also consistency, which is how her represent her work. The rest of elements in the logo just part of the support for those elements stated before. The main colour is yellow, black and white is just for balanced it. For her yellow colour is represent sun which is, sun is the symbolic of spirit, happiness and also fun that represent herself.
