THE GR8 DEBATE
In a conformist society, where everything follows a pattern, here – in a world of ice cream sticks and cones – is a product that breaks conventions. 8-Cubes asks you to be more square (going back to the Chinese phrase of leng jiao: "Don’t be round, don’t conform"). Voice your opinion. Let the debate begin ... 

The Case Study

The Characters

The Film: Dating

The Film: Zipper


Users can join the debate, suggest a topic, and win prizes and a real-life debate with celebrities from popular debate show Qipa on their campus.
 
Market:
China

Awards:
SABRE Shortlist
SABRE Certificate of Excellence
Effie Shortlist (Packaged Foods)
Effie Shortlist (Youth Marketing)
Digital Media Awards Bronze (Digital Media Innovation)​​​​​​​
THE GR8 DEBATE
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Birger Linke's profile
Birger Linke

THE GR8 DEBATE

In a conformist society, where everything follows a pattern, here – in a world of ice cream sticks and cones – is a product that breaks conventio Read More

6
204
1
Published: