Client: Kataluma Chai
Redesign of logo for a Colorado-based chai tea shop that's full of homey personality and charm.
 
Created: September 2015
Industry: Food & Beverage
Project Duties: Logo Design
 
Objective: The owner of Kataluma Chai, Mailie Medina, wanted to keep the same aesthetic as the clipart graphic that was being used as the company's logo, but to update it. She wanted a more sleek, modern version of the teacup image, and to add in some warm color that reflected the new store's inviting color palette. 
Here’s an example of the graphic that Kataluma Chai was using before as their logo:
Various drafts:
During the draft phase I learned that keeping the same font (Courier New) she had previously used was important to Mailie, as it was used on her menus and other printed material throughout the store. 
 
Logo in use: