I just completed the branding and promotional campaign for the 2016 4th Annual La Costa Film Festival held at the Omni La Costa Resort and several satellite venues in Carlsbad, California.

I took a fresh, sophisticated approach to this year's theming with the representation of new technology like virtual reality, 360 degree video and acknowledging the social and viral revolution in video and film. The campaign ran the gamut from the initial "Call for Entries" push to all promotional print, web, social advertising and event graphics.

Founder and Director Ruby Callihan said: "A day doesn't go by without someone saying to us "Love your graphics!" We asked for a WOW design and we got it! Thank you Craig for sharing your amazing talents with the La Costa Film Festival!