The recent years have been a tough time for big banks, who have made
too many promises which they couldnʼt keep.
However, for an unspectacular private bank like Hyposwiss it is a good
time to run its first ever campaign in its 120-year history.
To establish the companyʼs mentalitiy and not to promise anything they
can not do, all the ads are written in “Swinglish“. If you have ever listened
to a Swiss trying to speak proper English you will recognize the language.
too many promises which they couldnʼt keep.
However, for an unspectacular private bank like Hyposwiss it is a good
time to run its first ever campaign in its 120-year history.
To establish the companyʼs mentalitiy and not to promise anything they
can not do, all the ads are written in “Swinglish“. If you have ever listened
to a Swiss trying to speak proper English you will recognize the language.
The first ad referred to the well known UBS campaign “YOU&US“.
A company gift. The envelope contains 48,25 CHF.
The phone number in these job offers connected applicants directly
to Mr. Siegfried R. Peyer, CEO of the Hyposwiss Private Bank.
This campaign was created at walker Agency, Zurich.
My role on this job: Conceptionist, Copywriter
