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UNFUNCTIONAL GENERIC X SIXPACK FRANCE

Alexander Sinica
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UNFUNCTIONAL GENERIC
X
SIXPACK FRANCE

Dystopia, the opposite of utopia, makes sense in the last capsule collection born from the collaboration between me and Sixpack France. The company explores this concept through my vision by questioning the pharmaceutical market about its willingness to treat the society or its search for easy profit.


Sixpack is inspired by the chemical industry and graphically represents the drug aesthetics on t-shirts and limited edition posters. The aesthetics is reflected through the media to remind us of the fact that medicine packs are sometimes placebo.


More than just a brand, a French label founded by Lionel Vivier and Fanny Baglieto, keeps innovating and using clothes as an artistic and visual communication medium. Founded in 1998, Sixpack was then a company reflecting a bustling city especially being influenced by graffiti. The label has spent recent years in searching aesthetic maturity, intended not only for youngsters but also for adults who have not lost their youth.


Art direction: Lionel Vivier (SIXPACK FRANCE)

Graphic design: Alex Sinica

etapes: magazine about project 

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UNFUNCTIONAL GENERIC X SIXPACK FRANCE
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Minsk, Belarus

UNFUNCTIONAL GENERIC X SIXPACK FRANCE

Dystopia, the opposite of utopia, makes sense in the last capsule collection born from the collaboration between me and Sixpack France. The compa Read More

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