Rachael Hollis's profile

Bowl-O-Soup Branding

Bowl-O-Soup is a beginning lunch and dinner restaurant that primarily serves soups, salads, and sandwiches. Bowl-O-Soup’s target customers are both men and women ranging from early 20’s to late 40’s, but can be enjoyed by people of all ages.

The challenge was to create a bold look for this new potential hot spot. Bowl-O-Soup wanted a look that was bright, eye-catching, and strong. This theme was carried out through all aspects of the company, from take out bags, indoor decor, to employee apparel and much more.
Hand drawn primary typeface.
Style Guide
Business cards. Different colored backs.
Letterhead
 
Employee Apparel - T-Shirt Front
Employee Apparel - T-Shirt Back
Employee Apparel - Hoodie
Indoor Sign Decor
Take Out Bag
Bowl-O-Soup Branding
Published:

Bowl-O-Soup Branding

Brand Identity.

Published: