Recently David the Agency São Paulo created an advertising campaign for Burger King Brazil for the World Burger Day, celebrated in May, 28th. They came with an automotive air freshener that smells like Whopper, one of the most requested sandwiches at the fast food network.

 

In the campaign, the Whopper Freshener -- or Whopperizador de Ambientes -- was hung in some taxis that would ride through the night on Vila Olímpia, a São Paulo neighborhood, getting clients from nightclubs, certainly starving. From this campaign, captured with onboard cameras, a video was produced.

 

Bárbara Bombachini and I have photographed two stills in versions for Brazil and the global marketing, since Whopper in Brazil comes with cheese and in the american version, there’s no cheese.

 

These stills would be published along the video on Burger King social medias and press releases regarding the Whopper Freshener launch.