Menos 1 Lixo - "Less 1 Trash" in english - is a conscious consumption initiative that aims to reduce the use of disposables in the best possible way, avoiding their use, replacing them with a durable and reusable cup.
The challenge proposed was to develop their official cup 100% Brazilian design and production, produced respecting people and the environment, with recyclable materials, BPA, phthalates and heavy metals free, small when closed and large when opened, ideal for hot and cold drinks, detachable and durable. Challenge accepted and there's the result: a retractable silicone cup that opens to 400ml, and closed, is less than 4 cm high. Practical, portable and sustainable.
With this project, we were able to do good again, not only through our design, but also to collaborate with the initiative to produce less garbage every day, generating an even greater positive impact on the environment.
color options
3D printed mockup
exhibition Rio+Design - oct 16'
