Established 2013 in Hamburg, the CPLAY Lifestyle collection brings our love and passion for gaming onto the streets. In cooperation with the Sponsors of CPLAY Professional Gaming we kicked off our new lifestyle clothing label called CPLAY Lifestyle. We do not only want the shirts to be merchandise for CPLAY — we do also want them to etablish a new way of thinking about gaming in our society. Gamers are not just those nerdy guys shown in television. Gaming is lifestyle.
Concept & Design. 
2013, for CPLAY Interactive
In association with Nik Volz