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    For the annual retailer event Panasonic Convention D'art Design created the exhibition design for the second time.
Intervening architecture
Panasonic | D'art Design Gruppe | Panaconvetion | Germany, Hamburg 2012 | 2300 sqm
The D’art Design Gruppe has arranged theannual retailer event Panasonic Convention 2012 with the means of communicationarchitecture. On the occasion of the 50thanniversary of Panasonic Europe, the in-house exhibition took place in Hamburg,the first European Panasonic site in Germany. In the Congress Center Hamburg, D'art Designcreated a brand architecture on 2,300 square metres, which intervened with thecongress centre's building. The agency for spacial communicationwas able to win the competitive pitch against another design agency in November2011. D'art Design had already arranged the retailer event in London in 2010.
Tobias Wille