The Phoenix Scholars - Logo Design (Spring 2015)
This work was done with Innovative Design's Gold Tier (Graphic Design) in Spring 2015.
 
BACKGROUND
The Phoenix Scholars, Berkeley Chapter was founded in Fall 2012 as an independent chapter of the Stanford organization. Like the Stanford chapter, we also provide one-on-one mentoring collaborate with TPS Stanford to expand the program by increasing the mentor pool, and are therefore able to reach a larger number of students within the state of California.
Besides online mentoring, TPS Berkeley now has aspirations to target students in the Berkeley area. We have partnered with Aspire Education Project and Leslie Hsu, the College Readiness Specialist at OUSD, to implement drop-in college advising programs as well as classroom presentations to high school students in order to empower them that college is a possibility. We are also working with Edupath, an organization that has a smart phone application dedicated to SAT prep. With these partnerships in hand, TPS Berkeley is eager and prepared to take our mentorship beyond the internet — there are so many students that need our help, and we are ready to make lasting change.
 
REQUEST
We are looking for a new graphic logo/shirt design for this year's board/member clothing apparel. We also want it to say "Cal Phoenix Scholars" and maybe something like "Together we can soar." under it. 
First Round of Sketches
 
I wanted to incorporate a phoenix and a book as an interpretation to "Phoenix Scholars". I got the idea of a phoenix emerging out of a book as a sign of renewal and hope, which is what the Phoenix Scholars try to do as they educate and mentor low-income high school students who may not have sufficient resources. 
 
Final Design Sketch
 
The curved wings will be reflected on the other side of the phoenix to keep symmetry. 
Second Round of Drafts
 
The second round of drafts were done on Illustrator. I played around with the position of the motto "Together we can soar" to find the perfect spot in the layout. 
Final Design
 
In the end, I adjusted the colors of the phoenix so they were more vibrant. I wanted to keep the design flat and simple so it can be easily recognized. I decided to put the moto in between the wings to round the design, making it more integrated with the phoenix and overall more pleasing to the eye. 
 
Some parts that could be improved that was not worked on too much was the book. I feel the book does not incorprate well into the rest of the logo's style (not being flat, having lines within). Also, being a logo it may be too big and complex to be used as a thumbail so I would probably need to clean up the design a bit if this design needs to be used for other purposes other than the intended request of a shirt design. 
 
Overall, this was one of my very first logo designs as part of Innovative Design, and ever! I look forward to being able to improve on my designs in the future. 
The Phoenix Scholars - Logo Design (Spring 2015)
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The Phoenix Scholars - Logo Design (Spring 2015)

One of my first ever logo designs done through Innovative Design.
4
74
0
Published:

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