We created a brand, video, website and art-directed image library for Sony Music’s 2015 campaign to recruit the next big girl band. Our concept was simply based around hiding things within the creative visuals to convey the idea that the audience could be the face of the next big girl band.

A huge challenge within the project was to help encourage a female youth audience with huge talents but low confidence to come forward and apply. Alongside the physical campaign outputs, we commission producer Sean Davies to create a soundtrack which was then developed into a promotional video which featured static imagery which was manipulated to create a sense of movement, then used within a one page parallax website we subsequently designed and developed.