I instantly attached myself to iconography at the start of the project because I felt that with Berlin having great architecture I could use this to my advantage in designing the brand. I looked into what does and doesn’t work at football games and how to bring the club to and international audience, I decided I could do this all from a digital platform. Using a fan club app and a reinvigorated web page I was able to bring an emotive fan experience, from Berlin, for Berlin (and the world). Including little things like digital tickets and the ability to order food and drink straight from your app to demolish queuing times so fans won’t miss out their beloved games. Furthermore the ability to live stream all home games from their website when you sign up to their fan club allows Hertha to reach oversea audiences which they haven’t before. I nice little touch is the chat option where fans from Berlin can interact and give live feedback on the games being played through the app opening up a talking point between fans and for the club to see how their supporters are reacting in real time. The imagery I chose had to look high energy and I feel I chose accordingly, their current website doesn’t feel as if they’re really celebrating their club, there’s no energy and class, this is what I feel I’ve brought to the project.