t's in the Alentejo region, by the Atlantic Coast, that the Carochinha village is found and also the estate that inherited its name. Naturally, the inspiration for the image of the wine produced here was found in the Carochinha tale, very famous in Portugal.
From a dedicated study and research of the illustrated children’s books from the 50’s and 60’s, resulted a complex, captivating and inspiring illustration that gives life to this label. In it a modern Carochinha was recreated, one that plants her own vineyard by the sea.
The gift box, in natural cardboard, contrasts with the colourful inside, visible through a window from where João Ratão also admires the beautiful Carochinha.
This a strong, fun and innovative image that pays homage to the traditional portuguese culture and to what each bottle holds within.