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    Vila Nova 410 is the latest release of Mester Incorporações, Carraro Bernardi Arquitetura and Abba Imóveis. Estúdio Alice was involved since the … Read More
    Vila Nova 410 is the latest release of Mester Incorporações, Carraro Bernardi Arquitetura and Abba Imóveis. Estúdio Alice was involved since the beginning of the project aiding to create a different posture for a building that promised to have a different architecture. By seeing the plants and projects presented by architects, we saw the aesthetic and powerful aspects that the project was presenting as great differentials. In terms of architecture the building takes references of the metropolitan avant-garde style just as for creating a simple name that determines a new place to live. The residential is called as Vila Nova 410 also using the number as a graphic possibility. Brand Everything was designed jointly by prioritizing geometric shapes to connect with the building. The construction of the typography was supported by architectural assumptions. The type was designed from geometric shapes, identifying the threshold of fine lines that give style and elegance to the material. The graphics are mixed with the typography to create an essence of modern communication that demonstrates the differentials in terms of colors, detail and complement. Graphic project Whoever sees this material will receive much more than information about the building itself. People will receive information about architecture, about the architects, style and trend. Information that adds value to people's lives and inspire them to be different, think differently and live in a different place. So we think of the graphic design not as a catalog or brochure, but as a residential magazine with more of an editorial footprint, valuing the information and the enterprise as a whole as if the person were not getting a material sale, but a new way of living. With all this, we created a perceived value to the project as a whole, increasing its identity in different applications for printing and complements. Read Less
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