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    identity for a set of flower shops
Flower Express
I have worked for Flower Express for approximately 8 years.  It's a family owned and operated business with 3 locations.  I wanted to update their logo and make business cards that were individually designed for each store but that coordinate as a set.  Flower Express is located in Bellemeade which is a classy area of town.  We are known as the economical, dependable, and quality florist, hence I attached the tagline 'Affordable Elegance'.  I designed letterhead and a pattern for the tissue paper in which flowers are wrapped.  Flower Express currently uses pink and purple on their buildings. I took the pink and added a fresh green.  As they have recently hired a designer to redo their logo, I doubt they will use my new identity system BUT it was a fun challenge.