Mark Shorter's profile
Orion Logo Design
Looking Great as an Internal App
Orion is an internal corporate app, but that doesn't mean that the imagery around it has to look bad, its yet another opportunity to help extend the J.P. Morgan brand and continue to build credibility amongst users.

Creative Direction/Art Director: Mark Shorter | Project Manager: Colleen Boyd
Sketching logo and design ideas on paper might be the most critical step in my design process. It quickly allows me to get ideas out of my head, into a real space where I can build on something, explore multiple directions almost simultaneously, and begin finalizing only the best options.
Typeset using the Amplitude typeface, which is the official J.P. Morgan branded typeface. Here, I selected the font Amplitude Medium for its powerful stance and prominence.
Converting sketches into black and white, that way people can focus on just the mark with type applied, see the letterforms, and clearly visualize shapes without other things like color getting in the way..
Going through numerous color explorations and narrowing things down to only show the very best.
The final mark leveraging the brand orange over something more obvious like blue.
Thanks for looking :)
Orion Logo Design
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Mark Shorter's profile
Mark Shorter

Owner

Orion Logo Design

Logo design for an internal application

253
763
1
Published: