Branding | Packaging | Art Direction | Advertising | Design
In 2015, over 2772 calls were made to the RSPCA regarding the abandonment of exotic animals within the UK, and there are increasing concerns as these abandonment figures are growing. Research showed the problem was rooted to a lack of education or knowledge. Many impulse buy purchases have been proven to be directly linked to these animals appearing in movies. 'LEAVE ME IN THE MOVIES' is a creative solution that encourages responsibility and achange in behaviours regarding animals featured in movies. Utilising cinema environments, interactive confectionary packaging and on-screen advisories, this project aims to target the problem, directly at the source, challenging viewers into thinking about impulse buying the exotic animals featured in movies, through referencing recognisable films.
Interactive cinema packaging for drinks, popcorn and hotdogs. When these paper cups are stacked, 'Nemo' is alive, however, as soon as the cup
is rotated to fill up, he becomes deceased. The Chameleon Rango, is absent from his toy fish on the side of a popcorn box. When all the popcorn has been eaten, he can be found on the bottom of the popcorn packaging along with a short story about how he became abandoned. The TMNT are seen struggling on their back within the hotdog box, until the user turns over the packaging to reveal their sewer plate, which puts them back into the movies. These packaging solutions pursue people to think about leaving their thoughts about
impulse buying an exotic pet in the cinema, or to research before purchasing one.
is rotated to fill up, he becomes deceased. The Chameleon Rango, is absent from his toy fish on the side of a popcorn box. When all the popcorn has been eaten, he can be found on the bottom of the popcorn packaging along with a short story about how he became abandoned. The TMNT are seen struggling on their back within the hotdog box, until the user turns over the packaging to reveal their sewer plate, which puts them back into the movies. These packaging solutions pursue people to think about leaving their thoughts about
impulse buying an exotic pet in the cinema, or to research before purchasing one.
Adverts placed at the start of films, urging consumers to think about impulse buying exotic pets and to leave their impulse in the movies.
Readily available activity sheets for children, with each puzzle raising awareness of the difficulty of keeping each exotic pet.
Origami animals facilitate the creation of their own exotic pet, which they will be entertained with and then thrown away, encouraging a disposable attitude towards a potentially uninformed purchase. The difficulty level of each origami animals also relates to the difficulty of keeping that animal
as a pet.
When Finding Nemo was released in 2003, the sales of clownfish
increased by 60%, and there were fears the 2016 Finding Dory film would
have a major impact on sea reefs and cause more endangered tropical fish.
increased by 60%, and there were fears the 2016 Finding Dory film would
have a major impact on sea reefs and cause more endangered tropical fish.
When Rango was released on DVD, there was a money-off voucher
for a pet chameleon from a well known pet- retailer.
for a pet chameleon from a well known pet- retailer.
