My task was to create a new artistic direction for Fleurco's Booth at IDS2016, in Toronto. From concept to final design, with technical drawings and supervision of the construction and installation teams, this challenge combined my skills and need of creativity. The booth was a succes outside and within the company, prooving that innovative design does bring business.

An experience is to be able to enter in the products' universe. It is more than a showcase.

A lounge area is reprensented by the blue volume. Tubs are cut in half to give the chance to the customer

to try them and relax. It also allows us to show more product in this 20'x20' booth.

A see-through product is perfect to show how we can customize our product while keeping an open-space feel.

The seating area for reps is located in the center of the booth. Without interrupting the customer's promenade,

it allows the reps to be able to interact easily with them.

Those stickers were made to be easy to read. They are compact and have bulletpoint and visual informations.

Dark material and dramatic lighting are surrounding the products, making them stand out and guiding

the customer throught out the path.

The refection of this new product on the glossy walls made every customer notice the Halo Mirror and ask for more infos.

The Calando tub is located to complete a bathroom set up with the product behind that can be viewed from many angles.

Those stickers were made to be easy to read. They are compact and have bulletpoint and visual informations.

A three days set up with the team required a cautious preparation.

On the opening night and all 3 days of the show, the half-cut tubs made a good impression on the customer, inviting them to discover the rest of the booth. And people staying in the booth is also inviting other visitors.