G O L D S M I T H
Goldsmith 是來自 Australia 的肉品進口商，品類項目主要以牛與羊為主。
由於品牌名稱是由 "鐵匠 (Blacksmith)" 延伸而成，首先想到以 "盾牌" 作為標誌的基礎外型框架，並賦予 "守護" 的意義，傳達維持自然生態的品
牌核心訴求，並在標誌兩側加入 自然 (Natural) 與 健康 (Healthy) 的字首，作為商品的品質保證，中心視覺則以牛、羊與農作物相互搭配，讓人
能夠直接在視覺上感受到 Goldsmith 自然健康的品牌理念。
Goldsmith is an importer that mainly supplies the highest quality lamb and beef from Australia. We designed the logo in the form of a badge, with the presence of luxury texture. Thus, this logo can be easily applied on a variety of merchandise (for example, stickers on their products).
As the brand takes "Blacksmith" as a reference, we adopt the concept of "shield" as the basic framework of the logo. Goldsmith presents the brand as a "guardian" that provides an organic environment to live stock. We further add the initials of ‘Natural’ and ‘Healthy’ on both sides of the logo as the quality assurance of the products. At the center of the logo, we play with the images of cattle, sheep and crops that enable the audience to visually comprehend Goldsmith’s brand.
Art director / Midnight Design
Design / Su I Chan、Gu Yi
Client / Goldsmith